We believe that being carbon neutral should be less about offsetting your carbon footprint and more about making choices to operate business (and personal life) in a more environmentally-friendly way.
For many businesses, touting your green credentials is part of the PR exercise. Being green has become fashionable and marketable.
As long-term supporters of environmental responsibility, we don't mind. If it results in genuine change of behaviour.
What are we doing?
We can't claim to be carbon neutral yet, though that is our intention. So what are we doing to make a difference?
When we chose the current premises, we purposely located walking distance from Paul's home and cycling distance from Sam's. The only time we need to use a car is for client visits.
Fortunately, as a web business we can conduct most of our business over the phone and by email, with low transport or print costs. However face to face meetings are essential and sometimes this involves a bus ride or a car journey.
Within the current and previous (serviced) offices, we're happy to say that our campaigning for recycling facilities has paid off in both cases and these are now supported building-wide.
We minimise the use of paper by using the reverse side of printed paper for notes or pen & paper designs. A little gesture, but it adds up over time.
We recently had new business stationery printed with the new branding and we went out of our way to source an FSC-accredited printer.
In fact the printer we found also uses vegetable dyes, which exceed the FSC accreditation requirements. And by happy accident, they are located near Bristol.
We're happy to recommend Azimuth Print to you too.
(You can't tell it's vegetable dye by the way as the print quality is as good as standard litho printing.)
World Without Walls MD Paul Masri has been a long-time supporter of Friends of the Earth and Sustrans.
Friends of the Earth have a track record for effective lobbying of Government over environmental issues from resisting GM crops to signing up to emissions targets. (It's not all about rainforests!)
Sustrans are based in Bristol and they're the folks responsible for creating the national network of cycle paths. Now if only they can persuade Bristol cyclists to use lights!